Paid media benchmarks 2026: CPC, CTR, CPM by platform

All paid media

CPA
Range: $35 – $300
- $35 – $300EducationFlywheel, 2026 (opens in a new tab)Vendor report
CAC
Range: $190 – $9,000
- $190 – $9,000EducationFlywheel, 2026 (opens in a new tab)Vendor report

ChatGPT Ads

CTR
Range: ≥ 1.91%
- ≥ 0.73%Graphite and Similarweb, 2026 (opens in a new tab)Vendor report
- ≥ 1.21%Graphite and Similarweb, 2026 (opens in a new tab)Vendor report
- ≥ 1.55%Graphite and Similarweb, 2026 (opens in a new tab)Vendor report
- ≥ 0.74%Graphite and Similarweb, 2026 (opens in a new tab)Vendor report
- ≥ 0.67%Graphite and Similarweb, 2026 (opens in a new tab)Vendor report
- ≥ 1.91%Graphite and Similarweb, 2026 (opens in a new tab)Vendor report
- ≥ 0.6%Graphite and Similarweb, 2026 (opens in a new tab)Vendor report
- ≥ 1.53%Graphite and Similarweb, 2026 (opens in a new tab)Vendor report
- ≥ 0.75%Graphite and Similarweb, 2026 (opens in a new tab)Vendor report

Display & Video Ads

Google Performance Max

Google Search Ads

Google Shopping

Influencers

LinkedIn Ads

Meta Ads

Pinterest Ads

CPM
Range: $0.01
- $0.01Aspire, 2026 (opens in a new tab)Vendor report

Reddit Ads

SEO

CTR
Range: 2.6%
- 2.6%Ahrefs, 17 Apr 2025 (opens in a new tab)Vendor report

TikTok Ads

YouTube Ads

CPM
Range: $7.2
- $7.2Aspire, 2026 (opens in a new tab)Vendor report