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Marketing research with published cards| Marketing research | Tiers | Methodology | Sample | Period | Published | Open research |
|---|
| 2026 LinkedIn Ads B2B Benchmarks Report (Dreamdata)Vendor report12 cards | - 12
| Yes | Yes | 01.01.2024 – 31.12.2025 | 2026 |  |
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| 2026 Outlook Study: September Update (IAB)Industry survey10 cards | - 10
| Yes | Yes | 17.07.2026 – 31.07.2026 | 09.2026 |  |
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| ACM (2025) — LinkedIn profile characteristics & professional successAcademic3 cards | - 3
| Yes | Yes | — | 2025 |  |
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| Ahrefs (2026) — schema markup and AI citationsVendor report2 cards | - 1
- 1
| Yes | Yes | 01.08.2025 – 31.03.2026 | 11.05.2026 |  |
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| AI+Automation (2026) — Reddit's hidden influence on AI brand recommendationsPractitioner6 cards | - 6
| Yes | Yes | 01.02.2025 – 28.02.2026 | 02.2026 |  |
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| AI Overviews at the One-Year Mark: Presence, Size, and What They’re CitingVendor report6 cards | - 5
- 1
| Yes | No | 01.02.2025 – 28.02.2026 | 12.02.2026 |  |
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| AI Overviews Reduce Clicks by 34.5%Vendor report4 cards | | Yes | Yes | 01.03.2024 – 31.03.2025 | 17.04.2025 |  |
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| AirOps (2026) — GEO strategy playbook for marketersVendor report12 cards | - 11
- 1
| No | Yes | 01.01.2026 – 30.06.2026 | 21.07.2026 |  |
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| arXiv (2026) — Brand bias and manipulation in LLM product recommendationsAcademic6 cards | - 6
| Yes | Yes | — | 10.10.2026 |  |
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| arXiv (2026) — Early audit of ChatGPT adsAcademic4 cards | - 4
| Yes | Yes | 06.02.2026 – 20.05.2026 | 05.08.2026 |  |
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| arXiv (2026) — PriceBench for LLM hotel booking preferencesAcademic5 cards | - 5
| Yes | Yes | — | 25.09.2026 |  |
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| BBB National Programs (2026) — Green claims and consumer understandingIndustry survey5 cards | - 5
| Yes | Yes | — | 2026 |  |
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| Beyond Engagement (IPA) — influencer marketing paybackIndustry survey8 cards | - 8
| Yes | Yes | — | 10.2025 |  |
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| Birgit Maria Kemphues (2025) — Trust engineering in Gulf government communicationPractitioner6 cards | - 6
| No | Yes | 01.01.2020 – 31.12.2025 | 2025 |  |
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| Cassandra (2025) — Google Ads incremental ROI benchmarksVendor report8 cards | - 8
| Yes | Yes | 01.01.2023 – 31.12.2025 | 2025 |  |
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| Channable — Google Ads ecommerce benchmark reportVendor report3 cards | - 3
| Yes | Yes | 07.10.2025 – 07.10.2026 | 2026 |  |
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| CMO AI Leverage Report (Open Future Forum) — marketing AI value and adoptionIndustry survey4 cards | - 4
| Yes | Yes | from 01.09.2026 | 10.2026 |  |
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| Connecting the Dots 2026 (GWI)Vendor report11 cards | - 11
| Yes | Yes | 01.01.2019 – 31.12.2025 | 2026 |  |
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| Creative Benchmarks (Motion) — Meta ad testing, winners, and creative formatsVendor report26 cards | - 26
| Yes | Yes | 01.09.2025 – 31.01.2026 | 2026 |  |
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| Deloitte (2025) — consumer value seeking and brand value perceptionVendor report10 cards | - 3
- 7
| Yes | Yes | 01.01.2022 – 28.02.2025 | 23.06.2025 |  |
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| Display & Video Ads Benchmarks 2026 (LocaliQ)Vendor report13 cards | - 12
- 1
| Yes | Yes | 01.04.2025 – 30.06.2026 | 2026 |  |
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| Education Advertising Benchmark Report (Flywheel)Vendor report10 cards | - 1
- 9
| No | Yes | 01.01.2025 – 30.06.2026 | 2026 |  |
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| F1000Research (2025) — Predicting Luxury Product Adoption via Instagram Marketing (ML approach)Independent research4 cards | - 4
| Yes | Yes | — | 23.10.2025 |  |
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| Facebook Ads Benchmarks 2026 (LocaliQ) — Meta ad performance by industryVendor report10 cards | - 9
- 1
| Yes | Yes | 01.04.2025 – 30.06.2026 | 2026 |  |
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| Five Trends Shaping Marketing in 2026 (Deloitte Digital)Vendor report13 cards | - 1
- 12
| No | Yes | from 01.01.2025 | 03.2026 |  |
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| Gartner (2025) — CMO Spend Survey budget snapshotsIndustry survey11 cards | - 7
- 4
| No | Yes | 01.01.2025 – 31.12.2025 | 2025 |  |
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| Gartner (2026) — Customer chatbot adoption after negative experiencesIndustry survey8 cards | - 8
| Yes | Yes | 01.02.2026 – 31.03.2026 | 02.09.2026 |  |
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| Gartner (2026) — Marketing strategic planning toolkitVendor report6 cards | - 6
| No | No | — | 2026 |  |
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| Google users are less likely to click on links when an AI summary appears in the resultsIndependent research6 cards | - 6
| Yes | Yes | 01.03.2025 – 31.03.2025 | 22.07.2025 |  |
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| Graphite & Similarweb (2026) — State of ChatGPT AdsVendor report14 cards | - 14
| Yes | Yes | 01.03.2026 – 30.09.2026 | 2026 |  |
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| GWI (2026) — Does Gen Z really exist?Vendor report11 cards | - 11
| Yes | Yes | — | 2026 |  |
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| HockeyStack (2025) — LinkedIn Ads benchmarks for B2B SaaSVendor report1 card | - 1
| Yes | Yes | 01.01.2023 – 30.11.2025 | 15.12.2025 |  |
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| ICFTBA Proceedings (2025) — Guerrilla marketing case study of Liquid DeathAcademic1 card | - 1
| Yes | Yes | — | 2025 |  |
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| IEEE ICEBE 2025 — LLM Agent Simulation of Consumer Response to a Discount PromotionAcademic1 card | - 1
| Yes | Yes | — | 20.10.2025 |  |
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| Influencer Trust Index Consumer Insights 2025 (BBB National Programs)Industry survey11 cards | - 11
| Yes | Yes | 01.02.2025 – 28.02.2025 | 2025 |  |
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| Innovative Marketing (2024) — surprise guerrilla marketing & customer behaviorAcademic3 cards | - 3
| Yes | Yes | 01.05.2023 – 31.05.2023 | 14.03.2024 |  |
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| Journal of Business Research (2023) — LinkedIn post content, B2B engagement & salesAcademic5 cards | - 5
| Yes | Yes | 01.02.2019 – 31.03.2021 | 2023 |  |
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| Journal of Consumer Research (2024) — How hedges affect persuasionAcademic5 cards | - 5
| Yes | Yes | — | 2024 |  |
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| Journal of Consumer Research (2025) — Experience, confidence, and consumer choiceAcademic4 cards | - 2
- 2
| Yes | Yes | 01.01.1996 – 31.12.2022 | 2025 |  |
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| Journal of Interactive Advertising (2026) — TikTok deinfluencing and young adultsAcademic3 cards | - 3
| Yes | Yes | 01.01.2024 – 31.12.2024 | 26.01.2026 |  |
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| Journal of Marketing & Social Research (2025) — Influencer marketing in niche marketsAcademic12 cards | - 12
| Yes | Yes | — | 07.07.2025 |  |
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| Journal of the Association for Consumer Research (2026) — language & word-of-mouth lengthAcademic4 cards | - 4
| Yes | Yes | — | 10.03.2026 |  |
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| Kantar (2026) — Media landscape differences by marketVendor report5 cards | - 5
| Yes | Yes | 01.01.2025 – 31.12.2025 | 08.09.2026 |  |
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| Kantar Marketing Trends 2026Vendor report8 cards | - 8
| No | No | — | 2026 |  |
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| Kato et al. (2026) — Generative Marketing Mix Modeling (GMMM) for AI Answer ExposureAcademic2 cards | - 1
- 1
| Yes | Yes | 01.07.2025 – 31.08.2026 | 11.09.2026 |  |
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| Later (2025) — AI ROI in influencer marketingVendor report5 cards | - 5
| Yes | Yes | 01.09.2024 – 01.09.2025 | 15.10.2025 |  |
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| Lex Localis (2025) — Guerrilla advertising & consumer buying behaviorAcademic2 cards | - 2
| Yes | Yes | — | 2025 |  |
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| Lex Localis (2025) — Social media marketing, engagement, CX, and growthAcademic6 cards | - 6
| Yes | Yes | — | 2025 |  |
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| Li et al. 2026 — Endorsement Rate in Influencer MarketingAcademic5 cards | - 1
- 4
| Yes | Yes | 01.01.2018 – 31.10.2022 | 2026 |  |
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| Lily Ray (2026) — ChatGPT fan-out queries & site: search patternsPractitioner13 cards | - 9
- 4
| No | Yes | 01.01.2025 – 31.08.2026 | 17.08.2026 |  |
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