Our newsletterVendor reportDreamdata, 2026
55% of Dreamdata customers use LinkedIn Matched Audiences to run ads targeting their ICP and buying groups.
Audience targeting
55%
of Dreamdata customers use LinkedIn Matched Audiences to run ads in 2025
- Reader Note:
- The 55% is a share of Dreamdata's own customers, so this measures take-up of a Dreamdata feature among people already paying for Dreamdata rather than how common the tactic is among B2B advertisers. The report does not say how many customers that share covers, or over what period it was counted.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Aggregated data from thousands of Dreamdata B2B customers, covering 66+ million sessions and 3.5+ million customer journeys; only companies that agreed to benchmark use were included, and accounts needed minimum spend.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- The two groups were not split at random — they picked their own side. The difference may have been there before anything was measured.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
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