Our newsletterTypical macro influencer campaigns cost $8,000 to $25,000, while nano campaigns cost $400 to $1,200
Budget allocation
| Influencer tier | Campaign cost min (USD) | Campaign cost max (USD) |
|---|---|---|
| Macro | $8,000 | $25,000 |
| Micro | $1,500 | $4,500 |
| Nano | $400 | $1,200 |
Typical Campaign Cost Range by Influencer Tier
Typical Campaign Cost Range by Influencer Tier- Reader Note:
- The figure gives cost ranges by tier, not a single average campaign budget.
- Evidence:
- Observed behaviour
- Vendor interest:
- None
- Sample:
- 63 influencer marketing campaigns in niche markets, using secondary campaign data from influencer marketing platforms, brand reports, social media analytics tools, and industry reports, plus 3 purposefully selected case studies.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- The source never says how this number was measured.
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