Our newsletterTechnical posts showed no measurable effect on sales, followers, engagement or website traffic at this B2B consultancy
SMM
- Reader Note:
- None of the four response variables showed a significant elasticity to technical posts, so the figure for this column is empty by design. This is a null result from one firm's 106 weeks: weak evidence that technical content does nothing, and no evidence that it does something.
- Evidence:
- Observed behaviour
- Vendor interest:
- None
- Sample:
- One B2B consultancy firm operating mainly in Chile and Peru; 106 weeks of weekly firm-level data from February 2019 to March 2021, including 146 LinkedIn posts manually coded into sales, technical, or social categories.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This was measured in one market. It may not hold where you are.
- This is one case — one company, one campaign, one account. Nothing implies it happens anywhere else.
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