A calmer, simpler Smart ID rollout lifted adoption 38% among older users

Buyer behaviour

38%

adoption increase in older populations after Dubai Smart ID used a calming tone and simpler biometric explanations in 2021

Reader Note:: This is one case study from Dubai Smart ID in 2021. The source attributes the gain to calming tone and simplified biometric explanations and says adoption increased by 38% in older populations, but it does not define adoption, state the baseline period, disclose the sample size for older users, or explain how the increase was calculated. The finding is about a government identity service in the UAE, not a broad cross-market test.
Evidence:: Expert judgment
Vendor interest:: Low
Sample:: 45 GCC government communication case studies; sentiment analysis of Arabic-language engagement on Twitter, WhatsApp, and Instagram; interviews with 18 officials from AI councils and digital transformation units; testing on 3 pilot platforms.

Good for

Getting a rough orientation, and deciding what to check yourself.

Anything that needs a measurement. Nobody counted or tested this.
The source says how much it looked at, but not how any of it was chosen.
The source never says how this number was measured.
This is one case — one company, one campaign, one account. Nothing implies it happens anywhere else.
The source talks about this as cause and effect — that is its reading, not a finding.

Gemini and ChatGPT lead AI shopping research in the U.S.; 64.0% of AI shoppers use two or more assistants

Share of AI shoppers using each AI assistant in the past 90 days
Assistant used in the past 90 days	Share of AI users (%)
Google Gemini	63.5%
ChatGPT	60%
Amazon's shopping assistant	27.5%
Walmart's shopping assistant	22.5%
Microsoft Copilot	22.4%

89.9%

of AI users on the online-shopper trend base said they verified the assistant’s recommendation before buying

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

Only 36% of Gen Z call themselves price-conscious, vs 40% of Millennials, 45% of Gen X and 55% of Boomers

Share of each generation who describe themselves as price-conscious
Generation	Share who describe themselves as price-conscious (%)
Gen Z	36%
Millennials	40%
Gen X	45%
Baby Boomers	55%

60%–90%

of consumers’ value perception was explained by price perception across multiple subsectors in Deloitte’s regression analysis

86% of both Gen Z and Millennials say a smartphone is their most important device

Share of each generation calling smartphone their most important device
Generation	Share saying smartphone is most important device (%)
Gen Z	86%
Millennials	86%
Gen X	82%
Baby Boomers	58%

AI made people 11.7 points more confident even though about half its answers were faulty