Our newsletterThursday had the lowest engagement rate on Facebook during the experiment
Posting cadence
- Reader Note:
- The weekday table is based on a simulated 20-post Facebook dataset. The engagement rate is described in the paper as engaged users divided by reach. Thursday is the lowest weekday average at 0.080899. The report does not say how many posts were observed for each weekday, and the data is simulated rather than actual platform performance.
- Evidence:
- Observed behaviour
- Vendor interest:
- None
- Sample:
- 20 simulated Facebook post observations, modelled after open-access Kaggle-style data; each observation is a single post.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Saying that one thing caused another, or predicting what you would get.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- The source never says how this number was measured.
- This is one case — one company, one campaign, one account. Nothing implies it happens anywhere else.
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