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Vendor reportLocaliQ, 2026

Roll Meta’s automated settings in slowly instead of turning them all on at once

Bidding & pacing

Reader Note:
This is LocaliQ’s advice section rather than a measured benchmark result. The statement refers to Meta Advantage+, a set of automated settings for bidding, targeting, creative, and workflow; it does not report a test, sample, or quantified outcome.
Evidence:
Expert judgment
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
1,892 US-based social advertising campaigns running between April 1, 2025 and June 30, 2026; selection method not disclosed.

Good for

Hearing how someone who knows the field reads it, and deciding what to check yourself.

Not for

  • Anything that needs a measurement. Nobody counted or tested this.
  • This was measured in one market. It may not hold where you are.
  • The source talks about this as cause and effect — that is its reading, not a finding.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • The source says how much it looked at, but not how any of it was chosen.

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