32% of B2B companies say their social media marketing is very personalized

Content formats

B2B marketing personalization by strategy: Share of respondents with very personalized social media marketing, by growth status (%)

B2B marketing personalization by strategy: Share of respondents with very personalized social media marketing, by growth status (%)
Group	Share of respondents with very personalized social media marketing (%)
Winners	45%
Laggards	15%
Overall	32%

Reader Note:: Almost identical to every other channel in this survey: events, website and e-commerce, and email also come out at 32%, with chatbots at 30% and SEO and SEM at 29%. A three-point spread across six very different channels suggests respondents were rating themselves rather than rating each channel separately, so this reads better as a general level of self-assessed personalization than as anything specific to social media.
Evidence:: Self-reported behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Survey of nearly 4,000 decision-makers across 13 countries and multiple industries; further sampling details not disclosed in the provided text.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how this number was measured.
The source says how much it looked at, but not how any of it was chosen.

Instagram users respond first to brand’s short videos, then creator-style content

Share of social users most likely to interact with each brand content type on Instagram
Content type	Share of users likely to interact (%)
Short-form video (<60 seconds)	52%
User-generated content	25%
Influencer content	23%
Live video	22%
Static images / Long-form video	19%

Short videos dominate brand engagement on TikTok

Share of social users most likely to interact with brand content types on TikTok
Content type	Share of social users likely to interact (%)
Short-form video (<60 seconds)	60%
Long-form video	32%
User-generated content	30%
Influencer content	28%
GIFs / memes	15%

Interactive Instagram content did the most to build brand trust

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

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34%

of consumers are most likely to interact with Shoppable Pins on Pinterest

Personalized recommendations were the strongest predictor of luxury purchase intention on Instagram