Our newsletterVendor reportSprout Social, 2026
On Bluesky, users mainly want product education from brands
Content formats
How users want brands to show up on Bluesky
How users want brands to show up on Bluesky| Brand behavior | Share of respondents (%) |
|---|---|
| Sharing educational product information | 25% |
| Posting entertaining content | 22% |
| Providing customer service and support | 17% |
- Reader Note:
- Based on Sprout's consumer survey of 2,305 respondents in the US, UK and Australia who have at least one social media account and follow at least five brands, fielded October 6 to 16, 2025. This figure shows the share of respondents who want brands on Bluesky to share educational product information 25%, post entertaining content 22%, and provide customer service and support 17%. The report does not state the base size for Bluesky users specifically.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Online surveys of 2,305 consumers in the US, UK and Australia with at least one social media account and following at least five brands, plus 1,200 marketing leaders in the US, UK and Australia responsible for social media.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
A rough sense of size and direction, and deciding what to look at first.
Not for
- Exact numbers, or saying that one thing caused another.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
Related cards
Content formatsIdea
IdeaInstagram users respond first to brand’s short videos, then creator-style content
Content formatsIdea
Short videos dominate brand engagement on TikTok
Content formatsIdea
Interactive Instagram content did the most to build brand trust
Go deeper on this topic
Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.
Open full graph