Skip to content
Vendor reportAdBacklog.com, 5 Jan 2026

B2B SaaS brands usually get lower click-through rates, higher click costs, and much higher cost per lead on Reddit than other verticals.

Channel validation

Reader Note:
Benchmarks are summarized from the industry comparison in AdBacklog's internal analysis.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Not disclosed

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source never says how big its sample was or what went into it.
  • The source never says when this data was collected. It could be considerably older than the publication date suggests.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • The source never says how this number was measured.
Channel validationTrend

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Vendor report

GWI, 2026

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Go deeper on this topic

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

Fixing your influencer marketing campaign: How to get into the top 10% of advertisers

Coming soon

This feature isn’t available yet.