Our newsletterVendor reportSemrush, 21 Jul 2025
Average AI search visitor converts 4.4 times better than organic search visitor
Channel validation
4.4x
How much better an AI search visitor converts compared to an organic search visitor, on average
- Reader Note:
- This finding relates only to non-Google AI traffic such as ChatGPT.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Based on over 500 high-value digital marketing and SEO-related topics and subtopics, translated into specific search terms and prompts, tested across Google AI Overviews, Google AI Mode, ChatGPT, Claude, and Perplexity. Exact geographic scope and per-model query counts are not disclosed.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
Related cards
Channel validationTrend
11.4% of US desktop shopping sessions now involve an AI tool
Trend
Go deeper on this topic
Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.
Channel validationTrend
Roughly a quarter of US, UK, and German consumers use AI tools to research shopping productsChannel validationTrend
Open full graphLead-campaign conversion rate on Facebook climbed 10.62% in 2026, to 8.54%