Our newsletterVendor reportAirOps, 21 Jul 2026
Structure boosts citation odds: clean heading hierarchies, FAQs, and schema earn citations at 2 to 2.8 times the rate of unstructured pages
Optimisation methods
| Attribute | ChatGPT-Cited (%) | Google Only (%) |
|---|---|---|
| Single H1 Present | 86.8% | 64.2% |
| Lists Sections Exist | 78.3% | 26.8% |
| Proper Heading Alignment | 68.7% | 23.9% |
| Rich Schema | 60.5% | 24.5% |
Structural attributes: ChatGPT-cited pages vs Google-only top SERPs
Structural attributes: ChatGPT-cited pages vs Google-only top SERPs- Reader Note:
- Based on analysis of 12,000+ pages by AirOps.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Mixed source. AirOps references analyses of more than 12,000 pages, more than 21,000 brands, and 5.5 million AI answers, plus outside surveys and customer examples. Selection and detailed methodology are not disclosed on this page.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
- The source never says how this number was measured.
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TrendOptimisation methodsTrend
Optimizing for Google organic search remains the main way to get cited in major AI search products.