Our newsletterVendor reportCreatorIQ, 2025
Instagram AI creators averaged a 1.02% engagement rate in the first half of 2025
Engagement
1.02%
average Instagram engagement rate for the AI-generated creators CreatorIQ tracked in the first half of 2025
- Reader Note:
- This is CreatorIQ research from August 2025 based on tracked AI-generated creators on Instagram in H1 2025. The report gives the average engagement rate as 1.02% but does not state the number of creators tracked or how engagement rate was calculated. This is platform-tracked performance for a specific subset of AI-generated creators, not a survey result and not a benchmark for all creators on Instagram.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Survey of 1,723 respondents: 747 brands, 676 agencies, and 300 creators across 17+ industries and 9+ regions, conducted by Sapio Research in July 2025, with additional CreatorIQ research in August 2025.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
- Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
- The source says how much it looked at, but not how any of it was chosen.
Related cards
Trend
Go deeper on this topic
Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.
