Our newsletterVendor reportSprout Social, 2026
49% of WhatsApp users interact with brands there multiple times a week
Engagement
49%
of WhatsApp users interact with brands on the network multiple times per week
- Reader Note:
- Based on Sprout's consumer survey of 2,305 respondents in the US, UK and Australia who have at least one social media account and follow at least five brands, fielded October 6 to 16, 2025. The 49% is the share of WhatsApp users who interact with brands on the network multiple times per week. The quote also says 52% of all social users have WhatsApp accounts and 31% of UK consumers contact brands there multiple times per day. The report does not state the base size of WhatsApp users.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Online surveys of 2,305 consumers in the US, UK and Australia with at least one social media account and following at least five brands, plus 1,200 marketing leaders in the US, UK and Australia responsible for social media.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
A rough sense of size and direction, and deciding what to look at first.
Not for
- Exact numbers, or saying that one thing caused another.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
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