Our newsletterVendor reportDreamdata, 2026
Average paid social budget share for LinkedIn Ads among Dreamdata customers increased from 39% in 2024 to 41% in 2025.
Budget allocation
41%
of paid social budget went to LinkedIn Ads among Dreamdata B2B customers in 2025 (up from 39% in 2024)
- Reader Note:
- Reflects budget allocation tracked year-over-year by Dreamdata.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Aggregated data from thousands of Dreamdata B2B customers, covering 66+ million sessions and 3.5+ million customer journeys; only companies that agreed to benchmark use were included, and accounts needed minimum spend.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- The two groups were not split at random — they picked their own side. The difference may have been there before anything was measured.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
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