Vendor reportDreamdata, 2026

LinkedIn charges B2B advertisers the most per click and nearly four times Meta's price per thousand impressions, while returning a slightly lower click-through rate than Meta

Channel validation

Metric	Meta	Google Search	LinkedIn
CPC (EUR)	1.6	5.19	5.98
CPM (EUR)	9.18	234.64	34.33
CTR (%)	0.61	4.26	0.57

B2B Ad Cost and ROAS: 2025 B2B ad platform benchmarks: cost per click, cost per 1,000 impressions, click-through rate

Reader Note:: The comparison here is with Meta specifically, and that choice flatters LinkedIn on one metric: in the same table Google Search costs EUR 234.64 per thousand impressions against LinkedIn's EUR 34.33, so LinkedIn is the dearest per click but nowhere near the dearest per impression. The two statements are about different metrics and both are true.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Aggregated data from thousands of Dreamdata B2B customers, covering 66+ million sessions and 3.5+ million customer journeys; only companies that agreed to benchmark use were included, and accounts needed minimum spend.

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Comparing yourself against a similar segment, and choosing what to test next.

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Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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Fixing your influencer marketing campaign: How to get into the top 10% of advertisers

11.4%

of shopper sessions in the US involved an AI tool as of June 2026, up 2.3 percentage points from a year earlier

is the short-term ROI index for influencer campaigns in the UK, right on the market average with 4.5% of short-term sales (excluding campaigns that produced no result)

21–26%

of consumers in the US, UK, and Germany report using AI tools to research products online, per Statista's 2026 Global Survey (Jul 2025–Jun 2026).

LinkedIn charges B2B advertisers the most per click and nearly four times Meta's price per thousand impressions, while returning a slightly lower click-through rate than Meta

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