LinkedIn is the cheapest way to reach a company and the most expensive way to reach a person: EUR 70.11 per company influenced against EUR 1,033.29 per contact

Budget allocation

Platform	Cost per company influenced (EUR)	Cost per contact influenced (EUR)
Meta	128.7	231.77
Google Search	110.37	362.39
LinkedIn	70.11	1,033.29

B2B Ad Cost and ROAS: Comparing the cost per company and per contact influenced for paid ads in B2B

Reader Note:: The 14-fold gap is partly a measurement artefact: LinkedIn resolves which company saw an ad well and which individual saw it poorly, so it books more companies than contacts and the per-company figure comes out lower. Meta and Google show the same direction at 1.8x and 3.3x, which is what marks this as measurement rather than reach. Influenced is Dreamdata's own attribution concept and the card turns on it, but what qualifies a company or a contact as influenced is not stated.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Aggregated data from thousands of Dreamdata B2B customers, covering 66+ million sessions and 3.5+ million customer journeys; only companies that agreed to benchmark use were included, and accounts needed minimum spend.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
The source never says how this number was measured.

Nearly half of all marketers allocate nothing to consumer research in influencer marketing, and no one allocates more than 10%

Share of respondents by % of influencer budget allocated to consumer research and analytics before campaign execution
Budget allocation range	Share of respondents (%)
0% (no dedicated research budget)	48%
1-5%	35%
5-10%	19%
10-15%	0%
More than 15%	0%

TikTok and Instagram creator video pricing varies significantly, with Instagram typically being the pricier channel by follower tier

Sponsored video price range by influencer follower count, TikTok vs Instagram Reels
Influencer follower count	TikTok video pricing low (USD)	TikTok video pricing high (USD)
1K - 10K	$50	$200
10K - 100K	$200	$1,000
100K - 500K	$1,000	$5,000
500K - 1M	$5,000	$10,000
> 1 Million	$10,000	—

61%

of marketers plan to increase their investment in creator content in 2026

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

Typical macro influencer campaigns cost $8,000 to $25,000, while nano campaigns cost $400 to $1,200

Enterprise advertisers put 63.7% of their monthly Meta spend behind winning ads, against 23.0% at micro advertisers

Meta ads: share of monthly spend going to winners, mid-range and losers, by advertiser size (%)
Advertiser size	Losers (%)	Mid-range (%)	Winners (%)
Micro (<$10K)	31.5%	45.6%	23%
Small ($10K-$50K)	25.7%	39.7%	34.6%
Medium ($50K-200K)	18.6%	28.1%	53.3%
Large ($200K-1M)	17.1%	26.4%	56.5%
Enterprise ($1M+)	13.8%	22.4%	63.7%

71%

of organizations said their influencer marketing investment increased year over year