Our newsletterVendor reportGartner, 2026
Budget-conscious CMOs put 64% of spend into digital channels
Budget allocation
64%
of spend budget-conscious CMOs allocate to digital channels
- Reader Note:
- The source presents this as a Gartner statement about 'budget-conscious CMOs' and does not define that group, disclose the sample size behind the number, state when the data was collected, or explain what spend categories count as digital channels. 'Trusted source of ROI' is descriptive language rather than a reported measurement method.
- Evidence:
- Expert judgment
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Not disclosed
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Anything that needs a measurement. Nobody counted or tested this.
- The source never says how big its sample was or what went into it.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
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