Our newsletterVendor reportHubSpot, 2026
Enterprise marketing teams check campaign performance weekly more than any other size
Strategy review & optimization
Frequency of campaign performance analysis - Enterprise teams
Frequency of campaign performance analysis - Enterprise teams| How often campaigns are analyzed | Share of marketing teams (%) |
|---|---|
| Weekly | 46% |
| Monthly | 25% |
| Daily | 16% |
| Quarterly | 9% |
| After campaign completion | 3% |
| We don't consistently analyze performance | 2% |
- Reader Note:
- 46% of enterprise teams review weekly against 44% overall, so the lead over the average is two points. The claim is about which size band checks most often, not about how often most teams check — weekly is the largest single interval, not a majority habit.
- Evidence:
- Self-reported behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- HubSpot surveyed 1,505 marketers in September 2025 across North America, Europe, Asia and Australia, spanning seniority levels and industries; fieldwork run in collaboration with the research firm Datalily. The report does not disclose how the sample splits by region, industry or seniority, so every published figure is a single global average. It does report cuts by company size - small business, mid-market and enterprise.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
A rough sense of size and direction, and deciding what to look at first.
Not for
- Exact numbers, or saying that one thing caused another.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how this number was measured.
- The source says how much it looked at, but not how any of it was chosen.
Related cards
Strategy review & optimizationTrend
Trend
Open full graphMore than half of brands said economic volatility pushed them to focus harder on ROI
Strategy review & optimizationIdea
IdeaPlanning questions suggested by Gartner: objectives and goals, primary strategies and execution, direction of product lines or services, success measures, long-term success factors, and major obstacles
Strategy review & optimizationIdea
48% of B2B SaaS leaders say aligning affiliate partnerships with sales and marketing shortens sales cycles
Go deeper on this topic
Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.
Strategy review & optimizationTrend
Lead quality and MQLs are the top KPI marketers track overall
Strategy review & optimizationTrend
Only 34% of CEOs and CFOs agree with their CMOs on how marketing supports growthStrategy review & optimizationIdea
CMOs who plan 18 months or more ahead are 1.5x more likely to report high performance