Our newsletterNano influencers had the lowest cost per acquisition at $28.75
Channel validation
Cost Per Acquisition by Influencer Tier
Cost Per Acquisition by Influencer Tier| Influencer tier | Cost per acquisition (USD) |
|---|---|
| Macro | $85.5 |
| Micro | $42.3 |
| Nano | $28.75 |
- Reader Note:
- CPA is defined in the paper as total cost divided by acquisitions.
- Evidence:
- Observed behaviour
- Vendor interest:
- None
- Sample:
- 63 influencer marketing campaigns in niche markets, using secondary campaign data from influencer marketing platforms, brand reports, social media analytics tools, and industry reports, plus 3 purposefully selected case studies.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- The source never says how this number was measured.
Related cards
Channel validationTrend
Average AI search visitor converts 4.4 times better than organic search visitor
TrendChannel validationTrend
People click a link inside the AI summary on just 1% of search visits with AI summaries
Go deeper on this topic
Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.
Channel validationTrend
11.4% of US desktop shopping sessions now involve an AI toolChannel validationTrend
Roughly a quarter of US, UK, and German consumers use AI tools to research shopping products