Our newsletterVendor reportKantar, 2026
65% of people value companies’ promotion of diversity and inclusion, up from 59% in 2021
Buyer behaviour
65%
of people value companies' promotion of diversity and inclusion, up from 59% in 2021
- Reader Note:
- From Kantar's Global MONITOR, tracked 2021 to 2025, as cited inside Marketing Trends 2026. This is what people say they value, not a measured effect on what they buy. Marketing Trends is a curated digest with no sample size, fieldwork date or question wording published for any of its figures.
- Evidence:
- Stated intention
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Not disclosed
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Predicting what people will actually do. Intentions and behaviour come apart.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- The source never says how this number was measured.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source never says how big its sample was or what went into it.
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