Our newsletterVendor reportKantar, 2026
36% of consumers are prepared to go into short-term debt to spend on things they enjoy
Buyer behaviour
36%
of consumers are willing to take on short-term debt to spend on things they enjoy
- Reader Note:
- From Kantar's Global MONITOR, as cited inside Marketing Trends 2026, under the report's "treatonomics" trend. This is a stated willingness to take on short-term debt, not recorded borrowing. Marketing Trends is a curated digest with no sample size, fieldwork date or question wording published for any of its figures.
- Evidence:
- Stated intention
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Not disclosed
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Getting a rough orientation, and deciding what to check yourself.
Not for
- Predicting what people will actually do. Intentions and behaviour come apart.
- The source never says how this number was measured.
- The source never says how big its sample was or what went into it.
- The source never says when this data was collected. It could be considerably older than the publication date suggests.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
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