Emotionally tuned AI interfaces raised citizen satisfaction by 26%

Buyer behaviour

26%

higher citizen satisfaction levels were reported by governments using emotionally attuned AI interfaces in GCC case studies from 2020 to 2025

Reader Note:: The 26% figure is described as governments using emotionally attuned AI interfaces reporting higher citizen satisfaction levels, but the report does not say how satisfaction was measured, what the comparison group was, or how many cases underpin this specific percentage. It covers Gulf government communication and digital service contexts rather than commercial marketing campaigns.
Evidence:: Expert judgment
Vendor interest:: Low
Sample:: 45 GCC government communication case studies; sentiment analysis of Arabic-language engagement on Twitter, WhatsApp, and Instagram; interviews with 18 officials from AI councils and digital transformation units; testing on 3 pilot platforms.

Good for

Hearing how someone who knows the field reads it, and deciding what to check yourself.

Anything that needs a measurement. Nobody counted or tested this.
This was measured in one market. It may not hold where you are.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source says how much it looked at, but not how any of it was chosen.
The source never says how this number was measured.
The source talks about this as cause and effect — that is its reading, not a finding.

Gemini and ChatGPT lead AI shopping research in the U.S.; 64.0% of AI shoppers use two or more assistants

Share of AI shoppers using each AI assistant in the past 90 days
Assistant used in the past 90 days	Share of AI users (%)
Google Gemini	63.5%
ChatGPT	60%
Amazon's shopping assistant	27.5%
Walmart's shopping assistant	22.5%
Microsoft Copilot	22.4%

89.9%

of AI users on the online-shopper trend base said they verified the assistant’s recommendation before buying

60%–90%

of consumers’ value perception was explained by price perception across multiple subsectors in Deloitte’s regression analysis

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

38%

adoption increase in older populations after Dubai Smart ID used a calming tone and simpler biometric explanations in 2021

Only 36% of Gen Z call themselves price-conscious, vs 40% of Millennials, 45% of Gen X and 55% of Boomers

Share of each generation who describe themselves as price-conscious
Generation	Share who describe themselves as price-conscious (%)
Gen Z	36%
Millennials	40%
Gen X	45%
Baby Boomers	55%

86% of both Gen Z and Millennials say a smartphone is their most important device