Our newsletterIndustry surveyLinqia, 2026
62% of marketers say their influencer budgets are going up
Budget allocation
62%
of marketers say their influencer marketing budgets are increasing in 2026 versus 2025
- Reader Note:
- This is a self-reported budget change for 2026 versus 2025.
- Evidence:
- Stated intention
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Survey of over 200 enterprise marketers; selection method and further sample details not disclosed in the provided source text.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Reading the mood, and deciding what to test yourself.
Not for
- Predicting what people will actually do. Intentions and behaviour come apart.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.
Budget allocationTrend
In 2025, 71% of organizations increased influencer marketing investment year over year