Our newsletterIndustry surveyLinqia, 2026
71% of marketers pick engagement rate as a top success metric for creator marketing
Performance measurement
Top 3 measures of success chosen for influencer marketing programs (%)
Top 3 measures of success chosen for influencer marketing programs (%)| Success measure | Share of respondents selecting it (%) |
|---|---|
| Engagement Rate (ER) | 71% |
| Reach (CPM) | 65% |
| Traffic (CTR) | 47% |
| The Quality of the Influencer Content | 37% |
| Brand Lift/Share of Voice | 31% |
| Conversions/Sales | 29% |
| MTA/MMM | 18% |
| Increase in Followers | 2% |
- Reader Note:
- Respondents chose their top three measures of success for influencer programs.
- Evidence:
- Stated intention
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Survey of over 200 enterprise marketers; selection method and further sample details not disclosed in the provided source text.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Reading the mood, and deciding what to test yourself.
Not for
- Predicting what people will actually do. Intentions and behaviour come apart.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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