Vendor reportLocaliQ, 2026

Arts and Entertainment paid the highest display ad cost per lead at $230.44

Channel validation

$230.44

average cost per lead for Arts & Entertainment display and video ads by industry in 2026, the highest cost in the chart

Reader Note:: From the LocaliQ campaign dataset rather than the USA TODAY Network one. The report says these 'averages' are medians. This is the highest cost per lead shown in the chart.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Two datasets: 7,074 LocaliQ customer display advertising campaigns from April 2025 to June 2026, plus 55,798 location-based display advertising campaigns on the USA TODAY Network from July 2025 to June 2026.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This was measured in one market. It may not hold where you are.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
The source says how much it looked at, but not how any of it was chosen.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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11.4%

of shopper sessions in the US involved an AI tool as of June 2026, up 2.3 percentage points from a year earlier

is the short-term ROI index for influencer campaigns in the UK, right on the market average with 4.5% of short-term sales (excluding campaigns that produced no result)

21–26%

of consumers in the US, UK, and Germany report using AI tools to research products online, per Statista's 2026 Global Survey (Jul 2025–Jun 2026).

Arts and Entertainment paid the highest display ad cost per lead at $230.44

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