Our newsletterVendor reportLocaliQ, 2026
Beauty and Personal Care led traffic-campaign click-through rate at 2.73%
Performance measurement
Facebook Ads Benchmarks 2026: Traffic Objective: Average Facebook Ads Click-Through Rate by Industry, Traffic Objective (2026)
Facebook Ads Benchmarks 2026: Traffic Objective: Average Facebook Ads Click-Through Rate by Industry, Traffic Objective (2026)| Industry | Average click-through rate (%) |
|---|---|
| Animals & Pets | 1.85% |
| Apparel/Fashion & Jewelry | 1.51% |
| Arts & Entertainment | 2.71% |
| Attorneys & Legal Services | 1.77% |
| Automotive (For Sale) | 1.47% |
| Automotive (Repair, Service & Parts) | 1.51% |
| Beauty & Personal Care | 2.73% |
| Business Services | 1.64% |
| Dentists & Dental Services | 1.55% |
| Education & Instruction | 1.5% |
| Finance & Insurance | 1.46% |
| Furniture | 1.9% |
| Health & Fitness | 1.86% |
| Home & Home Improvement | 1.76% |
| Industrial & Commercial | 2.06% |
| Personal Services | 1.93% |
| Physicians & Surgeons | 1.9% |
| Real Estate | 2.37% |
| Restaurants & Food | 2.68% |
| Shopping, Collectibles & Gifts | 1.88% |
| Sports & Recreation | 1.77% |
| Travel | 2.28% |
- Reader Note:
- Based on 1,892 US-based social advertising campaigns running between April 1, 2025 and June 30, 2026. The report says its “averages” are technically median figures to account for outliers. This figure is for Facebook traffic campaigns by industry; the source does not state the campaign count per industry.
- Evidence:
- Observed behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- 1,892 US-based social advertising campaigns running between April 1, 2025 and June 30, 2026; selection method not disclosed.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This was measured in one market. It may not hold where you are.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- The source says how much it looked at, but not how any of it was chosen.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
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