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Vendor reportLocaliQ, 2026

Beauty and Personal Care had the highest display ad cost per click at $5.58 in 2026

Channel validation

Average cost per click for display & video ads by industry, 2026

Average cost per click for display & video ads by industry, 2026
IndustryAverage cost per click (USD)
Animals & Pets$3.29
Apparel/Fashion & Jewelry$2.64
Arts & Entertainment$2.56
Attorneys & Legal Services$2.89
Automotive (For Sale)$3.53
Automotive (Repair, Service & Parts)$2.89
Beauty & Personal Care$5.58
Business Services$3.35
Dentists & Dental Services$4.53
Education & Instruction$1.65
Finance & Insurance$3.32
Home & Home Improvement$3.49
Industrial & Commercial$3.82
Personal Services$3.67
Physicians & Surgeons$3.25
Real Estate$3.25
Restaurants & Food$4.18
Sports & Recreation$3.9
Reader Note:
From the LocaliQ customer campaign dataset rather than the USA TODAY Network one. The report says these ads ran across over 350 exchanges, networks, and publishers, including Google, YouTube, Meta, and Yahoo, and that the figures are medians even though the chart labels them as averages. This figure is the Beauty & Personal Care cell in the industry cost-per-click chart.
Evidence:
Observed behaviour
Vendor interest:
High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Two datasets: 7,074 LocaliQ customer display advertising campaigns from April 2025 to June 2026, plus 55,798 location-based display advertising campaigns on the USA TODAY Network from July 2025 to June 2026.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This was measured in one market. It may not hold where you are.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • The source says how much it looked at, but not how any of it was chosen.
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GWI, 2026

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