Vendor reportLocaliQ, 2026

For Facebook traffic campaigns, average click-through rate across all industries is 1.93%

Channel validation

1.93%

average click-through rate across all industries for Facebook traffic campaigns, up 12.87% from 1.71% last year

Reader Note:: Based on 1,892 US-based social advertising campaigns running between April 1, 2025 and June 30, 2026. The report says its “averages” are technically median figures to account for outliers. This is the all-industry average for Facebook traffic campaigns, compared with the source’s prior-year average of 1.71%.
Evidence:: Observed behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: 1,892 US-based social advertising campaigns running between April 1, 2025 and June 30, 2026; selection method not disclosed.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This was measured in one market. It may not hold where you are.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source says how much it looked at, but not how any of it was chosen.
This comes from a company with a commercial interest in this market, so it is not a neutral source.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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is the short-term ROI index for influencer campaigns in the UK, right on the market average with 4.5% of short-term sales (excluding campaigns that produced no result)

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For Facebook traffic campaigns, average click-through rate across all industries is 1.93%

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