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Vendor reportLocaliQ, 2026

Finance and Insurance had the highest traffic-click costs at $0.86, more than double Arts and Entertainment at $0.34

Channel validation

Facebook Ads Benchmarks 2026: Traffic Objective: Average Facebook Ads Cost Per Click by Industry, Traffic Objective (2026)

Facebook Ads Benchmarks 2026: Traffic Objective: Average Facebook Ads Cost Per Click by Industry, Traffic Objective (2026)
IndustryAverage cost per click (USD)
Animals & Pets$0.51
Apparel/Fashion & Jewelry$0.71
Arts & Entertainment$0.34
Attorneys & Legal Services$0.69
Automotive (For Sale)$0.7
Automotive (Repair, Service & Parts)$0.74
Beauty & Personal Care$0.5
Business Services$0.7
Dentists & Dental Services$0.61
Education & Instruction$0.7
Finance & Insurance$0.86
Furniture$0.64
Health & Fitness$0.64
Home & Home Improvement$0.63
Industrial & Commercial$0.54
Personal Services$0.67
Physicians & Surgeons$0.61
Real Estate$0.55
Restaurants & Food$0.45
Shopping, Collectibles & Gifts$0.59
Sports & Recreation$0.59
Travel$0.42
Reader Note:
Based on 1,892 US-based social advertising campaigns running between April 1, 2025 and June 30, 2026. The report says its “averages” are technically median figures to account for outliers, and all values are in USD. This figure is for Facebook ads traffic campaigns by industry; the source does not state the campaign count per industry.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
1,892 US-based social advertising campaigns running between April 1, 2025 and June 30, 2026; selection method not disclosed.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This was measured in one market. It may not hold where you are.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • The source says how much it looked at, but not how any of it was chosen.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
Channel validationTrend

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Vendor report

GWI, 2026

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

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