Vendor reportLocaliQ, 2026

Google Ads accounts that got no conversions had a median 90-day spend of $692, a 3% CTR and 18 negative keywords

Channel validation

Metric	Value
Spend (90-day median, USD)	692
CTR (%)	3
Quality Score	5
Impressions (count)	38,000
Negative Keywords (count)	18

Converting vs. non-converting Google Ads accounts: non-converting accounts metrics

Reader Note:: This comes from a separate WordStream/LocaliQ analysis of over 15,000 Google Ads accounts, not from the main benchmark data. Accounts that did get conversions had a median 90-day spend of $5,935, a 5% CTR and 74 negative keywords, plus a higher Quality Score (7 vs 5) and more impressions (61,000 vs 38,000). The report does not say how many accounts were in each group or how “non-converting” was defined. The two groups differ a lot in spend, so this shows what the accounts had in common, not what caused the lack of conversions.
Evidence:: Observed behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: 13,474 LocaliQ customer search advertising campaigns running from April 2025 through March 2026; campaign data from accounts using LocaliQ's platform, with aggregate budget split roughly 80-85% Google and 15-20% Microsoft. US campaigns only, and each industry subcategory included at least 52 unique active campaigns. The published figures are medians rather than means, calculated that way to limit the effect of outliers, even though the report labels them averages throughout.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This was measured in one market. It may not hold where you are.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
The source never says when this data was collected. It could be considerably older than the publication date suggests.
Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
The source never says how this number was measured.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

Go deeper on this topic

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

Fixing your influencer marketing campaign: How to get into the top 10% of advertisers

11.4%

of shopper sessions in the US involved an AI tool as of June 2026, up 2.3 percentage points from a year earlier

is the short-term ROI index for influencer campaigns in the UK, right on the market average with 4.5% of short-term sales (excluding campaigns that produced no result)

21–26%

of consumers in the US, UK, and Germany report using AI tools to research products online, per Statista's 2026 Global Survey (Jul 2025–Jun 2026).

Google Ads accounts that got no conversions had a median 90-day spend of $692, a 3% CTR and 18 negative keywords

Good for

Not for

Related cards

Go deeper on this topic