Vendor reportLocaliQ, 2026

High-impact display ads reached a 62% viewability rate on the USA TODAY Network

Channel validation

62%

average viewability rate for high-impact display ads on the USA TODAY Network in 2026

Reader Note:: From the USA TODAY Network dataset rather than the LocaliQ customer campaigns. The report describes high-impact ads as larger, more visible placements across USA TODAY-owned sites that tend to be full-screen and cinematic. Viewability thresholds differ by format: a standard display ad counts at 50% of the ad in view for one continuous second, an ad of 242,500 pixels or greater at 30% for one second, and video at 50% for two seconds. High-impact ads are the large formats that fall under the 30% rule, so this 62% is not measured on the same scale as video's 71% or native's 70%. No further placement breakdown is given.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Two datasets: 7,074 LocaliQ customer display advertising campaigns from April 2025 to June 2026, plus 55,798 location-based display advertising campaigns on the USA TODAY Network from July 2025 to June 2026.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This was measured in one market. It may not hold where you are.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source says how much it looked at, but not how any of it was chosen.

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Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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High-impact display ads reached a 62% viewability rate on the USA TODAY Network

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