Our newsletterVendor reportLocaliQ, 2026
Home and Home Improvement had the lowest display ad cost per lead at $65.37 in 2026
Channel validation
Average cost per lead for display & video ads by industry, 2026
Average cost per lead for display & video ads by industry, 2026| Industry | Average cost per lead (USD) |
|---|---|
| Animals & Pets | $115.58 |
| Apparel/Fashion & Jewelry | $198.34 |
| Arts & Entertainment | $230.44 |
| Attorneys & Legal Services | $120.3 |
| Automotive (For Sale) | $113.3 |
| Automotive (Repair, Service & Parts) | $86.49 |
| Beauty & Personal Care | $115.58 |
| Business Services | $149.9 |
| Dentists & Dental Services | $126.47 |
| Education & Instruction | $106.7 |
| Finance & Insurance | $85.63 |
| Home & Home Improvement | $65.37 |
| Industrial & Commercial | $131.63 |
| Personal Services | $67.36 |
| Physicians & Surgeons | $117.92 |
| Real Estate | $92.76 |
| Restaurants & Food | $97.51 |
| Sports & Recreation | $107.77 |
- Reader Note:
- From the LocaliQ customer campaign dataset rather than the USA TODAY Network one. The report says these industry metrics cover average click-through rate, average cost per click, and average cost per lead, and that all 'averages' are technically medians to reduce the effect of outliers. This figure is the lowest cost-per-lead value shown in the industry table.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Two datasets: 7,074 LocaliQ customer display advertising campaigns from April 2025 to June 2026, plus 55,798 location-based display advertising campaigns on the USA TODAY Network from July 2025 to June 2026.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This was measured in one market. It may not hold where you are.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- The source says how much it looked at, but not how any of it was chosen.
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