Vendor reportLocaliQ, 2026

The average lead-campaign cost per click dropped 6.25% in 2026, to $1.80

Channel validation

Facebook Ads Benchmarks 2026: Leads Objective: Average Facebook ad cost per click for lead campaigns by industry (USD)

Facebook Ads Benchmarks 2026: Leads Objective: Average Facebook ad cost per click for lead campaigns by industry (USD)
Industry	Average cost per click (USD)
Arts & Entertainment	$0.88
Automotive (For Sale)	$2.01
Beauty & Personal Care	$2.97
Career & Employment	$0.73
Dentists & Dental Services	$5.7
Education & Instruction	$1.72
Furniture	$2.18
Health & Fitness	$1.84
Home & Home Improvement	$2.18
Industrial & Commercial	$1.55
Personal Services	$1.62
Physicians & Surgeons	$1.68
Real Estate	$1.27
Sports & Recreation	$1.08

Reader Note:: Based on 1,892 US-based social advertising campaigns running between April 1, 2025 and June 30, 2026. The report says its “averages” are technically median figures to account for outliers, and all values are in USD. This figure is for Facebook lead campaigns by industry; the source does not state the campaign count per industry.
Evidence:: Observed behaviour
Vendor interest:: Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: 1,892 US-based social advertising campaigns running between April 1, 2025 and June 30, 2026; selection method not disclosed.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This was measured in one market. It may not hold where you are.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source says how much it looked at, but not how any of it was chosen.
This comes from a company with a commercial interest in this market, so it is not a neutral source.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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Fixing your influencer marketing campaign: How to get into the top 10% of advertisers

11.4%

of shopper sessions in the US involved an AI tool as of June 2026, up 2.3 percentage points from a year earlier

is the short-term ROI index for influencer campaigns in the UK, right on the market average with 4.5% of short-term sales (excluding campaigns that produced no result)

21–26%

of consumers in the US, UK, and Germany report using AI tools to research products online, per Statista's 2026 Global Survey (Jul 2025–Jun 2026).

The average lead-campaign cost per click dropped 6.25% in 2026, to $1.80

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