Vendor reportLocaliQ, 2026

Native display ads reached a 70% viewability rate on the USA TODAY Network

Channel validation

70%

average viewability rate for native display ads on the USA TODAY Network in 2026

Reader Note:: From the USA TODAY Network dataset rather than the LocaliQ customer campaigns. The report calls this an average but states that all averages in it are medians. Viewability for a standard display ad means at least 50% of the ad in view for at least one continuous second; ads of 242,500 pixels or greater count at 30% for one second, and video at 50% for two seconds, so the three formats are not measured on an identical scale. The other two formats were video at 71% and high-impact at 62%.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Two datasets: 7,074 LocaliQ customer display advertising campaigns from April 2025 to June 2026, plus 55,798 location-based display advertising campaigns on the USA TODAY Network from July 2025 to June 2026.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source never says how this number was measured.
The source says how much it looked at, but not how any of it was chosen.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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Native display ads reached a 70% viewability rate on the USA TODAY Network

Good for

Not for

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