Vendor reportLocaliQ, 2026

Restaurants and Food had the lowest display ad click-through rate at 0.12%

Channel validation

0.12%

average click-through rate for Restaurants & Food display and video ads by industry in 2026, the lowest rate in the chart

Reader Note:: From the LocaliQ campaign dataset rather than the USA TODAY Network one; those campaigns ran across more than 350 exchanges, networks, and publishers. The report says these 'averages' are medians. This is the lowest click-through rate shown in the chart.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Two datasets: 7,074 LocaliQ customer display advertising campaigns from April 2025 to June 2026, plus 55,798 location-based display advertising campaigns on the USA TODAY Network from July 2025 to June 2026.

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Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This was measured in one market. It may not hold where you are.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
The source says how much it looked at, but not how any of it was chosen.

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Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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Restaurants and Food had the lowest display ad click-through rate at 0.12%

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