Vendor reportLocaliQ, 2026

Video ads got seen the most on the USA TODAY Network at 71% viewability

Channel validation

71%

average viewability rate for video ads on the USA TODAY Network in 2026

Reader Note:: From the USA TODAY Network dataset rather than the LocaliQ customer campaigns. The report defines video viewability as at least 50% of the ad being in view for at least two continuous seconds. Native reached 70% and high-impact 62% on the same network, but those formats are measured against different viewability thresholds, so the three are close without being on an identical scale. The report does not break this figure down by industry, spend, audience, or placement within the network.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Two datasets: 7,074 LocaliQ customer display advertising campaigns from April 2025 to June 2026, plus 55,798 location-based display advertising campaigns on the USA TODAY Network from July 2025 to June 2026.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This was measured in one market. It may not hold where you are.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
The source says how much it looked at, but not how any of it was chosen.

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How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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Video ads got seen the most on the USA TODAY Network at 71% viewability

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