Future retail should personalize around each person’s goals, including health and wellness

Buyer behaviour

Reader Note:: This is a projected description of the future shopper journey from Mars, not a measured current behaviour. The source says those future shortlists will be designed for an individual and increasingly shaped by health and wellness goals. It does not state how those goals would be inferred, what data would be used, or what share of shoppers would want this.
Evidence:: Modelled / projected
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: More than 180,000 global data signals across four continents, including 11 stakeholder and shopper/channel expert perspectives, 30+ prior research reports, 91,500 channel publications, 79,300 shopper publications, 4,999 curated consumer and channel podcasts, and 150+ drivers of change; English-language news and podcast content collected with no location filters.

Good for

Planning with a rough expectation, and sanity-checking your own assumptions.

Reporting as what happened. This is what a model expects, not what anyone counted.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.

Gemini and ChatGPT lead AI shopping research in the U.S.; 64.0% of AI shoppers use two or more assistants

Share of AI shoppers using each AI assistant in the past 90 days
Assistant used in the past 90 days	Share of AI users (%)
Google Gemini	63.5%
ChatGPT	60%
Amazon's shopping assistant	27.5%
Walmart's shopping assistant	22.5%
Microsoft Copilot	22.4%

89.9%

of AI users on the online-shopper trend base said they verified the assistant’s recommendation before buying

60%–90%

of consumers’ value perception was explained by price perception across multiple subsectors in Deloitte’s regression analysis

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

38%

adoption increase in older populations after Dubai Smart ID used a calming tone and simpler biometric explanations in 2021

Only 36% of Gen Z call themselves price-conscious, vs 40% of Millennials, 45% of Gen X and 55% of Boomers

Share of each generation who describe themselves as price-conscious
Generation	Share who describe themselves as price-conscious (%)
Gen Z	36%
Millennials	40%
Gen X	45%
Baby Boomers	55%

86% of both Gen Z and Millennials say a smartphone is their most important device