Our newsletterVendor reportMetricool, 2026
Average Meta Ads spend per campaign rose 47% year over year, mostly because Meta's overall CPM rose by about a third ($1.97 to $2.64)
Budget allocation
Ad spend per campaign, 2025 vs 2026: Meta — average spend (USD)
Ad spend per campaign, 2025 vs 2026: Meta — average spend (USD)| Year | Average spend per campaign (USD) |
|---|---|
| 2025 | $489.53 |
| 2026 | $718.45 |
- Reader Note:
- $1.97→$2.64 is overall Meta CPM across all campaign objectives, not the Awareness-only CPM ($0.48).
- Evidence:
- Observed behaviour
- Vendor interest:
- Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- 44,355 advertisers worldwide running paid campaigns on Meta and TikTok; 628,969 campaigns; $471,491,072.74 in ad spend; compares January-June 2025 vs January-June 2026; grouped by advertisers' average monthly ad spend.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- The source never says how this number was measured.
- The source talks about this as cause and effect — that is its reading, not a finding.
- The source says how much it looked at, but not how any of it was chosen.
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