AI purchase completion peaks at 33.6% among U.S. AI shoppers aged 25–34 and drops to 6.8% at 65+

Buyer behaviour

Age	AI users (count)	Verify (%)	Completed an AI purchase (%)
18-24	83	94%	25.3%
25-34	116	94%	33.6%
35-44	118	86.4%	21.2%
45-54	77	93.5%	22.1%
55-64	83	83.1%	14.5%
65 or older	73	86.3%	6.8%

AI users, verification rate, and completed AI purchase rate by age group

Reader Note:: Among 550 U.S. shoppers who used AI for product research in the past 90 days, by age. Share who report letting an AI assistant complete a purchase start to finish: 18–24 25.3%, 25–34 33.6%, 35–44 21.2%, 45–54 22.1%, 55–64 14.5%, 65+ 6.8%. Verification stays high in every band (83.1%–94.0%). Each age band holds 73–118 AI users, so the report treats these figures as directional. "Completed a purchase" is self-reported and may include a checkout the assistant opened and the shopper confirmed. Self-reported online survey of U.S. adults (Aug 27 – Sep 1, 2026), unweighted; Product.ai sells verification products for commerce.
Evidence:: Self-reported behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Survey of 1,493 U.S. adults who shop for products, online or in stores, from a general-population panel; unweighted with quotas on age, gender, and region. Trend comparisons use 1,247 online shoppers; AI-user findings mostly use 550 respondents who used AI for product research in the past 90 days.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
This was measured in one market. It may not hold where you are.
The two groups were not split at random — they picked their own side. The difference may have been there before anything was measured.
This comes from a company with a commercial interest in this market, so it is not a neutral source.

Gemini and ChatGPT lead AI shopping research in the U.S.; 64.0% of AI shoppers use two or more assistants

Share of AI shoppers using each AI assistant in the past 90 days
Assistant used in the past 90 days	Share of AI users (%)
Google Gemini	63.5%
ChatGPT	60%
Amazon's shopping assistant	27.5%
Walmart's shopping assistant	22.5%
Microsoft Copilot	22.4%

89.9%

of AI users on the online-shopper trend base said they verified the assistant’s recommendation before buying

60%–90%

of consumers’ value perception was explained by price perception across multiple subsectors in Deloitte’s regression analysis

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

38%

adoption increase in older populations after Dubai Smart ID used a calming tone and simpler biometric explanations in 2021

Only 36% of Gen Z call themselves price-conscious, vs 40% of Millennials, 45% of Gen X and 55% of Boomers

Share of each generation who describe themselves as price-conscious
Generation	Share who describe themselves as price-conscious (%)
Gen Z	36%
Millennials	40%
Gen X	45%
Baby Boomers	55%

86% of both Gen Z and Millennials say a smartphone is their most important device