47% of business buyers would choose an AI agent over a person so they don’t have to repeat themselves

Buyer behaviour

Business Buyers: Share agreeing with AI agent usage statements

Business Buyers: Share agreeing with AI agent usage statements
Statement	Business Buyers agreeing (%)
Work with an AI agent instead of a person to avoid repeating myself	47%
Work with an AI agent instead of a person for faster service	46%
Share personal information with an AI agent so it can anticipate my needs	42%

Reader Note:: Figure based on surveyed business buyers worldwide. It lists agreement with three statements: 47% would work with an AI agent instead of a person to avoid repeating themselves, 46% for faster service, and 42% would share personal information with an AI agent so it can anticipate their needs. The report frames these as openness to AI agents for efficiency and personalization. Fieldwork ran from July 26, 2024, through August 20, 2024. The report says the full study surveyed 1,570 business buyers, but it does not state a figure-specific base.
Evidence:: Self-reported behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Double-blind survey of 16,585 third-party panelists worldwide: 15,015 consumers and 1,570 business buyers across 18 countries on six continents.

Good for

A rough sense of size and direction, and deciding what to look at first.

Exact numbers, or saying that one thing caused another.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.

Gemini and ChatGPT lead AI shopping research in the U.S.; 64.0% of AI shoppers use two or more assistants

Share of AI shoppers using each AI assistant in the past 90 days
Assistant used in the past 90 days	Share of AI users (%)
Google Gemini	63.5%
ChatGPT	60%
Amazon's shopping assistant	27.5%
Walmart's shopping assistant	22.5%
Microsoft Copilot	22.4%

89.9%

of AI users on the online-shopper trend base said they verified the assistant’s recommendation before buying

60%–90%

of consumers’ value perception was explained by price perception across multiple subsectors in Deloitte’s regression analysis

Our Substack turns the data behind these cards into full breakdowns: what changed, why, and what to do about it.

38%

adoption increase in older populations after Dubai Smart ID used a calming tone and simpler biometric explanations in 2021

Only 36% of Gen Z call themselves price-conscious, vs 40% of Millennials, 45% of Gen X and 55% of Boomers

Share of each generation who describe themselves as price-conscious
Generation	Share who describe themselves as price-conscious (%)
Gen Z	36%
Millennials	40%
Gen X	45%
Baby Boomers	55%

86% of both Gen Z and Millennials say a smartphone is their most important device