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Vendor reportSemrush, 2 Jul 2026

Keywords with an AI Overview cost more per click in only 4 of 10 US industries; in the other 6 they cost less, from −19.26% in Internet & telecom to −45.79% in Hobbies & leisure

Channel validation

IndustryAvg CPC of keywords with AI Overviews (USD)Avg CPC of keywords without AI Overviews (USD)Uplift (%)
Jobs & education$5.57$1.75218.56%
Finance$3.8$1.87103.34%
Computers & electronics$1.6$1.2626.96%
Travel$1.18$1.161.49%
Internet & telecom$3.02$3.74-19.26%
Games$0.39$0.52-24.6%
Sports$0.29$0.38-25.47%
Food & drink$0.21$0.29-27.65%
News$0.26$0.37-30.15%
Hobbies & leisure$0.18$0.33-45.79%

Average CPC of keywords with vs without AI Overviews and uplift percentage, by industry

Reader Note:
The six industries where clicks are cheaper with an AI Overview run from −19.26% in Internet & telecom to −45.79% in Hobbies & leisure, so the cheaper side is both the more common one and, at its extreme, the larger gap. This is the card to read before the two industry cards that show the opposite: the direction differs by industry rather than pointing one way. Which keywords carry an AI Overview is Google's choice, and it leans towards research-heavy queries, so part of what these differences describe is which keywords Google picked. The article's text and its chart print different click prices for Jobs & education and Finance; the figures used here follow the chart.
Evidence:
Observed behaviour
Vendor interest:
High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Analysis of more than 600,000 keywords from the Semrush U.S. desktop database, segmented by industry, search intent, and CPC, covering November 2025 to April 2026.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
  • Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
Channel validationTrend

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Vendor report

GWI, 2026

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Go deeper on this topic

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