Vendor reportSemrush, 2 Jul 2026

Computers & electronics saw an 80.45% increase in US transactional SERPs showing an AI Overview from Nov 2025 to Apr 2026

Channel validation

Category	Share change (%)
Computer & electronics	80.45%
News	45.96%
Internet & telecom	0.24%
Finance	-2.45%
Hobbies & leisure	-2.81%
Food & drink	-14.99%
Jobs & education	-16.98%
Travel	-26.26%
Games	-54.99%
Sports	-57.71%

Change in Share of Transactional SERPs with AI Overviews by Industry (Nov 2025-Apr 2026)

Reader Note:: The larger of only two industries where transactional keywords gained, the other being News at 45.96%, while the average across the ten industries fell 5% over the same six months. So this is an exception to the overall direction rather than an example of it. A percentage change without the underlying share, which the report does not print for this cut.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Analysis of more than 600,000 keywords from the Semrush U.S. desktop database, segmented by industry, search intent, and CPC, covering November 2025 to April 2026.

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
This result turned up while the researchers were searching the data. It has not been tested a second time.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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Computers & electronics saw an 80.45% increase in US transactional SERPs showing an AI Overview from Nov 2025 to Apr 2026

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