Our newsletterVendor reportSemrush, 2 Jul 2026
US Finance keywords with an AI Overview have an average click price of $3.80, more than double those without one
Channel validation
| Industry | Avg CPC of keywords with AI Overviews (USD) | Avg CPC of keywords without AI Overviews (USD) | Uplift (%) |
|---|---|---|---|
| Jobs & education | $5.57 | $1.75 | 218.56% |
| Finance | $3.8 | $1.87 | 103.34% |
| Computers & electronics | $1.6 | $1.26 | 26.96% |
| Travel | $1.18 | $1.16 | 1.49% |
| Internet & telecom | $3.02 | $3.74 | -19.26% |
| Games | $0.39 | $0.52 | -24.6% |
| Sports | $0.29 | $0.38 | -25.47% |
| Food & drink | $0.21 | $0.29 | -27.65% |
| News | $0.26 | $0.37 | -30.15% |
| Hobbies & leisure | $0.18 | $0.33 | -45.79% |
Average CPC of keywords with vs without AI Overviews and uplift percentage, by industry
Average CPC of keywords with vs without AI Overviews and uplift percentage, by industry- Reader Note:
- Figures are average click price in USD on U.S. desktop Google Search during the study window. The article's own prose, directly beneath this chart, prints a different pair for this industry: $4.84 against $2.14. The chart's numbers are the ones that reproduce its own uplift column ($3.80 over $1.87 is the +103.34% it shows), while the prose pair does not, so the figures here follow the chart. Worth knowing before anyone opens the article and finds other figures. Which keywords carry an AI Overview is Google's choice rather than the advertiser's, and it leans towards research-heavy queries, so this gap describes which keywords Google picks as much as what an AI Overview does to a price.
- Evidence:
- Observed behaviour
- Vendor interest:
- High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
- Sample:
- Analysis of more than 600,000 keywords from the Semrush U.S. desktop database, segmented by industry, search intent, and CPC, covering November 2025 to April 2026.
Reader Note:
Evidence:
Vendor interest:
Sample:Good for
Comparing yourself against a similar segment, and choosing what to test next.
Not for
- Saying that one thing caused another, or predicting what you would get.
- This comes from a company with a commercial interest in this market, so it is not a neutral source.
- This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
- Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.
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