Vendor reportSemrush, 2 Jul 2026

Finance saw the fastest growth in US commercial SERPs with AI Overviews, up 231.25% from Nov 2025 to Apr 2026

Channel validation

Relative Change in Share of Commercial SERPs With AI Overviews by Category (Nov 2025-Apr 2026)

Relative Change in Share of Commercial SERPs With AI Overviews by Category (Nov 2025-Apr 2026)
Category	Share change (%)
Finance	231.25%
Computer & electronics	107.62%
Games	76.66%
Internet & telecom	59.12%
Hobbies & leisure	52.73%
Food & drink	50.82%
Sports	41.89%
Travel	38.64%
Jobs & education	32.45%
News	16.36%

Reader Note:: The next fastest are Computers & electronics at 107.62% and Games at 76.66%, so Finance is well clear of the field on growth. But this is the change in share over six months, not the share itself: it says Finance moved fastest, not that Finance is now high. Growth of this size usually means a low starting point, and the report does not print the November 2025 level it grew from.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Analysis of more than 600,000 keywords from the Semrush U.S. desktop database, segmented by industry, search intent, and CPC, covering November 2025 to April 2026.

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Getting a rough orientation, and deciding what to check yourself.

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Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
This result turned up while the researchers were searching the data. It has not been tested a second time.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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11.4%

of shopper sessions in the US involved an AI tool as of June 2026, up 2.3 percentage points from a year earlier

is the short-term ROI index for influencer campaigns in the UK, right on the market average with 4.5% of short-term sales (excluding campaigns that produced no result)

21–26%

of consumers in the US, UK, and Germany report using AI tools to research products online, per Statista's 2026 Global Survey (Jul 2025–Jun 2026).

Finance saw the fastest growth in US commercial SERPs with AI Overviews, up 231.25% from Nov 2025 to Apr 2026

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