Vendor reportSemrush, 2 Jul 2026

Food & drink is one of only two US industries where transactional keywords are more likely to show an AI Overview than commercial ones (16% vs 14% in April 2026)

Channel validation

Industry	Commercial keywords (%)	Transactional keywords (%)
Internet & telecom	57%	24%
Travel	48%	14%
Finance	44%	9%
Sports	42%	4%
Jobs & education	35%	9%
Computers & electronics	33%	13%
Games	25%	4%
Hobbies & leisure	15%	5%
Food & drink	14%	16%
News	9%	10%

Share of keywords with AI Overviews by industry, Commercial vs Transactional, April 2026

Reader Note:: The other is News, at 9% on commercial keywords against 10% on transactional. Both gaps are narrow — two points here, one in News — and both industries sit at the low end of the AI Overview range, where Internet & telecom reaches 57% on commercial keywords. In the other eight industries commercial searches are the more likely to carry an AI Overview.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Analysis of more than 600,000 keywords from the Semrush U.S. desktop database, segmented by industry, search intent, and CPC, covering November 2025 to April 2026.

Good for

Getting a rough orientation, and deciding what to check yourself.

Not for

Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
This result turned up while the researchers were searching the data. It has not been tested a second time.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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Food & drink is one of only two US industries where transactional keywords are more likely to show an AI Overview than commercial ones (16% vs 14% in April 2026)

Good for

Not for

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