Vendor reportSemrush, 2 Jul 2026

Over 60% of US Jobs & education keywords in the most expensive click-price tier trigger an AI Overview, more than any other industry

Channel validation

Industry	Tier 1: CPC <$1 (%)	Tier 2: CPC $1-$3 (%)	Tier 3: CPC $3-$7 (%)	Tier 4: CPC $7+ (%)
Jobs & education	15%	34%	41%	61%
Finance	12%	37%	32%	42%
Internet & telecom	31%	47%	48%	55%
Computers & electronics	19%	43%	45%	50%
Travel	27%	32%	46%	57%
Games	11%	30%	13%	6%
Hobbies & leisure	13%	14%	12%	3%
News	14%	14%	12%	11%
Sports	23%	26%	24%	23%
Food & drink	25%	14%	22%	33%

Share of keywords triggering a Google AI Overview, by industry and cost-per-click tier

Reader Note:: The tier here is a click price of $7 or more. Expensive keywords attract AI Overviews across industries, so the tier is doing as much work in this number as the industry is. The report does not say how many Jobs & education keywords sit in that tier, so the 60% may rest on a small slice of the industry rather than on most of it.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Analysis of more than 600,000 keywords from the Semrush U.S. desktop database, segmented by industry, search intent, and CPC, covering November 2025 to April 2026.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.
Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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Over 60% of US Jobs & education keywords in the most expensive click-price tier trigger an AI Overview, more than any other industry

Good for

Not for

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