Vendor reportSemrush, 2 Jul 2026

By April 2026, 57% of US Internet & telecom commercial keywords had an AI Overview, the highest across all industries

Channel validation

Industry	Commercial keywords (%)	Transactional keywords (%)
Internet & telecom	57%	24%
Travel	48%	14%
Finance	44%	9%
Sports	42%	4%
Jobs & education	35%	9%
Computers & electronics	33%	13%
Games	25%	4%
Hobbies & leisure	15%	5%
Food & drink	14%	16%
News	9%	10%

Share of keywords with AI Overviews by industry, Commercial vs Transactional, April 2026

Reader Note:: The top of a wide range: across the ten industries the April 2026 share on commercial keywords reaches as low as 9%, in News. Which keywords count as commercial is decided by Semrush's own intent labelling, not by Google, and that classification is what the industry comparison rests on.
Evidence:: Observed behaviour
Vendor interest:: High — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:: Analysis of more than 600,000 keywords from the Semrush U.S. desktop database, segmented by industry, search intent, and CPC, covering November 2025 to April 2026.

Good for

Comparing yourself against a similar segment, and choosing what to test next.

Not for

Saying that one thing caused another, or predicting what you would get.
This comes from a company with a commercial interest in this market, so it is not a neutral source.
This is an aggregated or average number that covers very different cases. Real results in a particular segment may differ.

4.4x

How much better an AI search visitor converts compared to an organic search visitor, on average

of Google searches that showed an AI summary ended with a click on a link inside that summary (US, March 2025)

20% of Gen Z and 17% of Millennials discover new brands through influencer endorsements, vs 12% of Gen X and 5% of Boomers

Share of each generation who discover new brands via influencer endorsements
Generation	Share who discover brands through influencers (%)
Gen Z	20%
Millennials	17%
Gen X	12%
Baby Boomers	5%

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By April 2026, 57% of US Internet & telecom commercial keywords had an AI Overview, the highest across all industries

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