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Vendor reportSimilarweb (co-written with Statista), 2026

Beauty site visits fell in Russia and Japan and barely grew in Germany and Brazil

Market & category research

-8.3%

change in visits to beauty sites in Russia year over year (Jul 2025–Jun 2026), the steepest drop among top beauty markets. Japan fell 5.6%; Germany and Brazil grew just 1.7%, against +15.0% worldwide

Reader Note:
Assembled from the source's per-country figures. Germany and Brazil tie for third-slowest.
Evidence:
Observed behaviour
Vendor interest:
Moderate — This comes from a company with a commercial interest in this market, so it is not a neutral source.
Sample:
Statista Consumer Insights: two surveys (Global Consumer Survey and Consumer Insights Pulse), ages 18-64, in US/UK/Germany. Respondent counts: US Global=60,356 / Pulse=7,326; UK Global=23,343 / Pulse=7,309; Germany Global=35,911 / Pulse=7,309. Statista Market Insights: bottom-up modelling using historical ARPU adjusted by country/segment-specific drivers (no respondent sample — modelled, not surveyed).

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Not for

  • Saying that one thing caused another, or predicting what you would get.
  • This comes from a company with a commercial interest in this market, so it is not a neutral source.
  • The source never says how this number was measured.
  • Nobody counted this directly — it's a calculation. The publisher worked it out itself, or took the ad platform's word for what its ads achieved.

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